INSIGHT - DIY Toolkit

Find your lane yourself.

Map your competitive territory, identify positioning gaps, and develop strategic clarity with the same analysis frameworks we use for premium audits.

Perfect for:

• Founders entering new markets

• Marketing teams building competitive intelligence

• Startups preparing pitch decks or strategy sessions

• Anyone researching their category before launching

• Product managers developing positioning strategies

What You Get:

Competitive Analysis Workbook (30-page PDF)

• Competitive Landscape Mapping

  • Competitor identification worksheet

  • 5-10 competitor deep-dive template

  • Messaging analysis framework

  • Feature/benefit comparison grid

• Market Positioning Tools

  • 2x2 positioning map template

  • Category definition exercise

  • White space opportunity identifier

• Differentiation Strategy

  • Unique positioning finder

  • Counter-messaging framework

• Strategic POV Development

  • Category trends tracker

  • Cultural signals identifier

  • Point-of-view statement builder

• Presentation Template

  • One-page competitive summary

  • Executive briefing format

Bonus Resources

• Research source checklist (where to find competitor info)

• Strategic positioning checklist (10 common mistakes to avoid)

Format: Instant PDF download (fillable or print-friendly)

Timeline: Immediate download after purchase

Complete the analysis on your own timeline.

Want expert market interpretation?

Book INSIGHT Guided Market Positioning for strategic analysis and guidance.

Want us to do the full analysis for you?

Upgrade to INSIGHT: Comprehensive and we'll complete the analysis and strategy.