
S.M.I.L.E.S.
AN AGENDA OF SENSORY ADVENTURES

Meow Wolf's Convergence Station
This ongoing four-story, 90,000-square-foot exhibition features surreal environments, interactive art, and an interconnected narrative about quantum travel and converging universes. The installation tells the story of four converged worlds brought together by a quantum event, featuring distinct realms: C Street (a neon city), Numina (an organic, living world), Eemia (an ice world), and Ossuary (a realm of memory).

SUPERBLUE MIAMI
Superblue Miami is a 50,000-square-foot experiential art center in the Allapattah neighborhood, dedicated to showcasing large-scale, immersive art installations. Opening in 2021, the venue transforms a former industrial building into a space for groundbreaking digital and installation artworks.

FRAMELESS
FRAMELESS is the UK's largest permanent digital immersive art experience, located in London's Marble Arch. Opening in 2022, this 30,000-square-foot venue transforms masterpieces from art history into large-scale, multisensory digital experiences across four galleries. Using state-of-the-art projection technology and a powerful soundtrack, visitors can step inside and interact with iconic artworks that are brought to life through floor-to-ceiling, wall-to-wall animated projections.

teamLab Planets’ Athletics Forest
Athletics Forest is a creative athletic space based on the concept of understanding the world through the body and thinking about the world three-dimensionally. People immerse their entire body in the complex and physically challenging three-dimensional space of the interactive world.

ART DUBAI 2025
Art Dubai represents one of the Middle East's most significant international art fairs and serves as a crucial meeting point for the Global South's art world. Typically held at Madinat Jumeirah in March, the fair has established itself as a key platform for contemporary art from the Middle East, North Africa, South Asia, and beyond.

Ukiyoe Immersive Art Exhibition TOKYO
The museum is based on more than 300 works by world-famous Ukiyo-e artists such as Katsushika Hokusai, Utagawa Kuniyoshi, Utagawa Hiroshige, Kitagawa Utamaro, Toshusai Sharaku, and Utagawa Kunisada, which are depicted as graphical digital art works using 3DCG animation and projection mapping to provide a three-dimensional visual space that can be enjoyed by children and adults alike. This is a digital art museum where visitors can immerse themselves in the world of Ukiyo-e through the use of 3DCG animation and projection mapping.

Art Basel Hong Kong 2025
Art Basel Hong Kong features premier galleries from Asia and beyond. It provides an in-depth overview of Asia-Pacific's astonishing diversity, as well as global artistic perspectives through Modern and contemporary works.

TEFAF Maastricht 2025
TEFAF (The European Fine Art Fair) Maastricht 2025 will mark the 38th edition of what is widely considered the world's premier art and antiques fair. Traditionally held at the MECC (Maastricht Exhibition & Conference Centre), the fair typically runs for about 10 days in March.
The fair is renowned for its strict vetting process, with approximately 175 experts examining every piece before the show opens to ensure authenticity, quality, and condition. Around 275 of the world's leading dealers are expected to participate, representing over 20 countries and presenting works spanning over 7,000 years of art history.

Adulti-Verse at Meow Wolf Denver
The Adulti-Verse at Meow Wolf Denver is a twice-a-month cosmic playground reserved exclusively for those aged 21 and over where grownups can let their hair down.
In a world where the mundane often overshadows the magical, where responsibilities reign supreme, and where the whimsy of childhood seems but a distant memory, there exists a sanctuary—a haven where adults can shed the shackles of everyday life and immerse themselves in the fantastical wonders of a new reality. Friends, travelers, adults… welcome to Meow Wolf Denver's Adulti-Verse, where less whining and more wine-ing is not just a mantra but a way of life.

INDIA ART FAIR 2025
The India Art Fair stands as South Asia's premier modern and contemporary art fair, transforming New Delhi into a vibrant cultural hub that celebrates the region's dynamic art scene. Housed in the NSIC Exhibition Grounds in Okhla Industrial Area, the fair creates an expansive showcase of artistic innovation and cultural dialogue.

TOUR OF ELECTRIC DREAMS: ART & TECHNOLOGY BEFORE THE INTERNET AT THE TATE
This major exhibition at Tate Modern celebrates the early innovators of optical, kinetic, programmed and digital art, who forged a new era of immersive environments and art works engaging with new technologies. Electric Dreams brings together an international network of more than 70 artists working between the 1950s and the dawn of the internet age, who took inspiration from science to create art that expands and tests the senses.

SUNDANCE FILM FESTIVAL 2025
The Sundance Film Festival, held annually in Park City, Utah, is America's largest independent film festival and one of the most influential film events globally. Founded by Robert Redford, it's run by the Sundance Institute and has been instrumental in launching numerous independent films and filmmakers into mainstream success.

FOG Design+Art
Celebrating today’s leading contributors to the worlds of design and visual arts, the fair brings together leading international art galleries; prominent 20th-century and contemporary design dealers; and a weekend of exciting programs.
FOG has become a focal point for the design and arts communities on the West Coast and further afield. The fair is synonymous with a uniquely pioneering spirit due to its bold hybrid approach and intimate presentation of art and design, dynamic programming on-site and its community-led mission to champion art and design in its historic Fort Mason setting. Building on FOG’s longstanding commitment to cultural institutions, the fair’s Preview Gala is honored to continue its crucial support of SFMOMA’s exhibitions and education programs. FOG represents a key moment in which the local and global community congregate to engage in critical dialogue, artistic exchanges, and a shared passion for creative pursuits.

LONDON ART FAIR 2025
Explore an exceptional line-up of Modern and Contemporary Art galleries from across the globe and experience sensational live performances and an inspiring program of talks and tours.

TEAMLABS PLANET TOKYO
teamLab Planets is a museum where you walk through water, created by art collective teamLab.
The artworks change depending on the presence of people, and the existence of the artworks is continuous with your body and with others.
Immerse yourself physically in the massive artwork spaces, perceive them with your body, and become one with the art.

YAYOI KUSAMA
To fully experience Kusama’s infinity rooms, small groups of people are admitted at a time to some spaces. Please allow some waiting time to enjoy these environments.
Yayoi Kusama is one of the world’s most celebrated living artists. Her polka-dotted pumpkin and flower sculptures are recognised globally, and her infinity mirror rooms are pivotal to the twenty-first century’s turn towards art as an immersive experience.

GAZELLI ART HOUSE
Founded in 2010 by Mila Askarova, Gazelli Art House, London champions international artists at the height of their practice through exhibitions, events, and art fairs.
Along with its sister site in Baku, Gazelli Art House specialises in promoting art from Azerbaijan and its neighbours to introduce a greater understanding of the rich linguistic, religious and historical ties that connect these areas to international audiences.

WONDERLAND UPSIDE DOWN
Wonderland Upside Down is a 5-course dinner inspired by Alice's Adventures in Wonderland.
The Most Whimsical Dining Experience in Singapore.

Mike Kelley Ghost and Spirit
Discover the elaborate, provocative and imaginary worlds created by experimental artist Mike Kelley.
From the late 1970s to 2012, Kelley made a diverse body of work using drawing, collage, performance, found objects, and video.
Spanning Kelley’s entire career, the exhibition features his breakthrough 'craft' sculptures made from textile and plush toys through to his multi-media installations such as Day Is Done.

Ah Amália – Living Experience
An Immersive Tribute to Amália Rodrigues, the Soul of Fado
The first immersive biographical story dedicated to a Portuguese figure.

Mrs. Christopher’s House
The artist’s spectacular and often fantastical curiosity cabinets, modeled on Wunderkabinetts of the sixteenth century, exalt atypical orderings of objects and specimens. By locating the roots of environmental politics and public policy in the construction of knowledge about nature, Mark Dion questions the authoritative role of the scientific voice in contemporary society, by tracking how ideology and pseudoscience creep into scientific discourse.

Mesmerize living dream
THE EXPERIENCE
A facility in a South Austin industrial district has been fractured by a strange force of nature. Lines between waking life and fantasy are being blurred by the Colossal Crystal and the doors are now open for all to explore the Living Dream.
15+ ART INSTALLATIONS
DESIGNED BY LOCAL ARTISTS!

Baloons at the Palace
Jumeirah Al Qasr unveils Balloons at the Palace - a breathtaking pop-up where your table is more than just a setting; it’s a celebration of wonder, exploration, and the joy of discovery. Whether you’re delighting in the elegance of afternoon tea or savouring the artistry of a five-course dinner, this is a moment that promises to linger long after you descend from the heights of this unforgettable experience.

Quiz Room London
the ultimate quiz quest!
Step into the spotlight in London with this immersive quiz game!
Welcome to the UK's first immersive trivia quiz game room – a competitive yet fun experience where anyone can come out on top. Gather your team, sharpen your wits, and get ready to take quiz nights to a whole new level!

WONDERSPACES ARIZONA
Located inside Scottsdale Fashion Square, Wonderspaces presents an evolving lineup of extraordinary art installations and signature cocktails to enjoy with friends and family. Open year-round with regularly changing artwork.

AREA 15
AREA15 is a must-see immersive entertainment district located a few minutes from the Las Vegas Strip.
Visitors of all ages are welcome to wander the sights for free*. Activate one or all ticketed experiences and be transported into other dimensions. For the ultimate memory upload, check out our Experience Passes – there’s a Level for everyone.

BREATHESCAPES
Immerse yourself in four beautifully curated spaces, each thoughtfully designed to lead you on a journey of relaxation, introspection, and deeper self-connection.
Renowned composer Robotkoch enriches the meditative practices with his evocative soundscapes, featuring tracks from his critically acclaimed albums Foam and Sand and Allow. These atmospheric compositions deepen the emotional resonance of the experience, guiding participants toward a state of profound mindfulness.

MAV 5.0
A few steps from the archaeological excavations of ancient Herculaneum stands the MAV, a center of culture and technology applied to cultural heritage and communication, one of the most advanced in Italy.
Inside there is a unique and extraordinary museum space: a virtual and interactive path where you can experience the thrill of a surprising journey back in time to a moment before the Plinian eruption of 79 AD. destroyed the Roman cities of Pompeii and Herculaneum.

Frameless
IMMERSIVE ART EXPERIENCE
42 MASTERPIECES, 4 GALLERIES, 1 TICKET
FRAMELESS is redefining the experiential immersive art world. Situated in Marble Arch, it is the largest permanent multi-sensory experience in the UK. FRAMELESS features four galleries and showcases some of the world’s greatest works of art presented in ways never seen before. Where art breaks free.
Step inside art itself as you travel through four distinct, immersive galleries, featuring iconic masterpieces from some of the world’s greatest artists; Cezanne, Kandinsky, Monet, Dali, Van Gogh, Canaletto, Rembrandt and Klimt to name but a few.
Enjoy FRAMELESS at your own pace and visit the immersive art galleries in any order you like. And once you are done, sit back and reflect in the on-site Café Bar, before visiting the beautifully curated shop to take home a memory from your day.
It is recommended you allow no less than 1.5 hours for your visit. Click to see opening times.
Please note last entry is 2 hrs prior to closing time.

Museum of Desire
An immersive modern art and entertainment experience that’s flirty, fun, and totally unforgettable.
NOW OPEN

THE MUSEUM OF ART AND LIGHTS
Welcome to The Museum of Art + Light
Conceived as the first contemporary art museum in the world to showcase immersive, digital, and permanent collections from inception—MoA+L will explore the limitless convergence of visual art, the creative process and digital technology.

ARTECHOUSE DC’S Twilight Zone: Hidden Wonders of the Ocean
Twilight Zone: Hidden Wonders of the Ocean highlights the awe-inspiring nightly migration of ocean twilight zone creatures and their intricate connections to the planet’s health, including helping regulate the earth’s climate. This groundbreaking exhibition offers a 24-minute cinematic journey enveloping the audience in immersive 270-degree projections that span from floor to wall, complemented by six interactive installations and six XR activations. Together, they create a rich exploration of the mysterious underwater world through a fusion of artistic and interactive expressions.

Submerge Project
A new platform for discovering digital art —a place where the most exciting digital artists of today are unveiled, celebrated, and connected with you in an unparalleled format. SUBMERGE Project does for digital art what MTV did for music videos and Hollywood did for movies: it redefines how we experience immersive art today, and helps shape the democratization of its future.
Launching January 2025, SUBMERGE Project transforms ARTECHOUSE NYC — the iconic 100-year-old boiler room of Chelsea Market — into a vibrant hub for digital creativity innovators. This dynamic, year-long showcase will feature evolving artist rotations every four months, and invite creators from across the globe to participate through a year-long open call for submissions. Over the course of 2025, dozens of creatives will present bold works that transport their POV out of confines of computer screens and into ARTECHOUSE’s state-of-the-art 270-degree, 18K-resolution immersive digital canvas for the ultimate close-up, in-person experience.

ART BASEL MIAMI BEACH
Art Basel showcases a wide range of contemporary art, including immersive installations and experiences, including must-see artists TeamLab, James Turrell, and Carsten Höller. Expect more work that blends art and technology to create unique and engaging environments for viewers.
S.M.I.L.E.S.
*
S.M.I.L.E.S. *
Big Smile Co’s So Many Immersive & Live Events Simultaneously (SMILES) is a global guide for immersive arts events: exhibits, art fairs, public art, film festivals, screenings, concerts, and interactive experiences.
Share your extraordinary sights and sounds in virtual or actual worlds HERE.
S.M.I.L.E.S. GUIDES
Maria Consuelo Gonima
Since 2000, the founder of Big Smile Co has been transforming unconventional spaces into interactive art experiences. From her early days at Cinematexas and the Austin Museum of Digital Art to her work at Tigerbeat6 and Asphodel, including its spatial cinema studio Recombinant Media Labs, Gonima has consistently pushed multisensory boundaries.
Big Smile Co continues this work, collaborating with immersive media leaders Meow Wolf, Tribeca Festival, Survios, Wevr, Double Eye, Parade Animation, Intelligent Mischief, and beyond.
Kiira Benz
Founder of Double Eye Studios, Kiira is a S.M.I.L.E.S. contributor. She is a versatile director exploring the intersection of theater, hybrid cinema, and virtual reality. Kiira has collaborated on immersive works with Intel, Google, and Meta, and she has received recognition for her innovative approach to live VR performance from the Tribeca Festival, Venice Film Festival, and others.