A new platform for discovering digital art —a place where the most exciting digital artists of today are unveiled, celebrated, and connected with you in an unparalleled format. SUBMERGE Project does for digital art what MTV did for music videos and Hollywood did for movies: it redefines how we experience immersive art today, and helps shape the democratization of its future.
Launching January 2025, SUBMERGE Project transforms ARTECHOUSE NYC — the iconic 100-year-old boiler room of Chelsea Market — into a vibrant hub for digital creativity innovators. This dynamic, year-long showcase will feature evolving artist rotations every four months, and invite creators from across the globe to participate through a year-long open call for submissions. Over the course of 2025, dozens of creatives will present bold works that transport their POV out of confines of computer screens and into ARTECHOUSE’s state-of-the-art 270-degree, 18K-resolution immersive digital canvas for the ultimate close-up, in-person experience.
Building on ARTECHOUSE’s mission and decade-long legacy of empowering artists like Refik Anadol, Julius Horsthuis, fuse*, Zach Lieberman, Vince Fraser, and many others, SUBMERGE Project serves as a launchpad for today’s most compelling creators. From AI-driven narratives to 3D-animated dreamscapes and music-inspired visual worlds, we invite you to connect with the creators shaping today’s art landscape.
What to Expect
Dynamic, Ever-evolving Content: Immerse yourself in motion-captured performances, AI hallucinations, and 3D-animated dreamscapes.
Collaboration & Innovation: Explore a space where creators experiment and redefine immersive art.
Community Connection: Engage with visionary artists, industry leaders, and fellow art enthusiasts.
SUBMERGE isn’t about the future—it’s about the now. These are the artists redefining storytelling and pushing the boundaries of technology and creativity.
ABOUT THE ARTISTS
Our first cohort showcases the work of 20+ creatives, from seasoned industry professionals to students at NYU’s highly-esteemed ITP Graduate Program. Highlights include Team WAI, a collective led by Woosung, a senior motion designer at Apple—alongside Gryun and Taehoon, both award-winning CGI artists and directors known for their work in broadcast, commercials, and film. Also featured is Annibale Siconolfi, an Italian 3D artist and architect renowned for his intricate, futuristic cities and landscapes. Siconolfi has collaborated with international artists and brands, including Warner Brothers and Grimes.
Admission & Hours
OPEN
Daily: 10am-10pm
Sessions are every 30 minutes and last for 60 minutes. Please arrive on time.
XR BAR
HOURS:
Sunday – Thursday: 2pm-8:30pm
Friday – Saturday: 1:30pm-9:30pm
PRICING: $5-$17 (Includes beer, wine, XR cocktails, & mocktails)
The XR Bar is an extended reality bar powered by the ARTECHOUSE XR App.
*Book in advance to secure best availability and a preferred price.
Looking to book a one-of-a-kind private event? Click here.
Tickets
General Admission: Starting at $23.85
*Select a specific entry timeslot
Anytime Tickets: Starting at $37.10
*Visit anytime within business hours
Children (4-15): $17.92
Children (0-3): Free
Special Rates for Students, Seniors, Military, and First Responders (Valid ID Required)
Monday-Thursday: NY, NJ & CT Residents Save 20% (Valid ID Required.)
Groups of 4-9 Save 10% (Must purchase online)
Groups of 10 or more, please Click here for more information and to book.
Ticket prices include service fees. NY Sales tax (8.875%) will be calculated at checkout.