VOICE

Start building your message today. A set of templates and prompts to help you clarify your story, define your brand personality, and articulate what you stand for.

Find your story yourself.

A guided workbook with the same frameworks we use with clients, but you fill it out.

What's Included:

• Brand messaging workbook

• Positioning statement template

• Key message framework worksheet

• Boilerplate writing guide with examples

• Founder bio template

• Elevator pitch builder

• Competitor messaging analysis template

Best For:

• Solopreneurs and bootstrapped founders

• Companies in the ideation phase

• Anyone who wants to DIY but needs structure

Deliverable: Instant PDF download

Turn scattered ideas into a complete brand narrative you can put to work everywhere.

VOICE: Premium gives you everything in Foundation, then we activate it for you. We’ll apply your messaging across the materials that matter most: your website, pitch deck, sales collateral, and internal communications. We don't just document your story, we activate it across every touchpoint, so your team shows up consistently, confidently, and clearly.

Some companies underestimate how hard it is to translate a messaging framework into polished web copy, deck slides, and sales materials. Premium handles that gap so you can launch, fundraise, or rebrand with confidence from day one.

Perfect for:

• Companies doing major rebrands or repositioning

• Businesses preparing for fundraising, product launches, or M&A

• Teams that need messaging applied across multiple channels

• Anyone who values expert execution over DIY implementation

• Organizations where consistency across materials is critical

$8,500 | 4-5 weeks + 30 days support

What You Get:

Messaging Foundation

• 2-hour brand messaging workshop
  Deep dive into your story, audience, and competitive positioning

• Optional: 1-hour founder interview
  Capture origin story and personal narrative

• Core messaging framework

  • Positioning statement

  • 3-5 key messages with proof points

  • Audience-specific messaging variations

• Language assets

  • Company boilerplate (50, 100, 150-word versions)

  • Executive bios (3 lengths; up to 3 executives)

  • Product/service descriptions (up to 3)

  • Elevator pitch template

Applied Messaging (Premium Additions)

• Website copy refresh

  • Homepage messaging

  • About page

  • 1 additional page of your choice (product, services, etc.)

• Pitch deck messaging

  • We write or refine 10-15 key slides

  • Problem, solution, traction, vision narrative flow

  • Speaker notes for each slide

• Consistency

  • Sales one-pager (PDF-ready) - make sure all teams are singing from the same hymn book

  • FAQ messaging (10 common questions answered for press and sales use)

• Internal alignment tools

  • Team messaging cheat sheet (1-pager)

  • Messaging training for distributed teams

  • Brand voice guidelines

Support & Refinement

• 2 rounds of revisions on all deliverables

• 30-day implementation support
  Async support via email/Slack as you roll out new messaging

• Messaging guide
  Comprehensive PDF with use cases, dos/don'ts, and team reference materials

Timeline:

Week 1: Kickoff workshop + materials review
Week 2-3: Framework development + applied content drafts
Week 4: Revisions + finalization
Week 5+: 30-day implementation support window

Total delivery: 4-5 weeks from kickoff to final assets, plus 30 days of support

After purchase:

You'll receive a link to schedule your kickoff session and a questionnaire to share background materials (existing website, decks, competitor examples, brand guidelines, if available).

What Makes Premium Worth It:

• VOICE DIY shows you how to do it on your own.

• VOICE Foundation gives you the strategy.

• VOICE Premium gives you the strategy plus everything you need to activate it immediately. No internal writing, no guesswork, no "we'll get to it eventually."