SIGNAL

We strategize. We execute. You get sustained effort over 3 months.

Premium is the full PR engine — comprehensive strategy, expert materials, multi-phase outreach, sustained follow-up, relationship management, and ongoing coverage tracking over 12 weeks.

Unlike Foundation's 4-week sprint, Premium gives your story the time it needs to break through. With 40-50 targeted contacts, three distinct outreach phases, weekly strategy adjustments, and intensive relationship management, we maximize every opportunity for placement. PR can't guarantee results, but Premium guarantees maximum effort, strategic persistence, and the runway needed to build real media relationships.

Perfect for:

• Major announcements where coverage is critical (funding, M&A, product launches)

• News with board/investor expectations for visibility

• Brands building long-term media relationships from day one

• Organizations where the cost of no coverage is high

• Teams who want comprehensive campaign execution, not just a quick push

What You Get

Strategy + Materials:

• Fully written press release (optimized for newswire and direct pitching)

• Personalized pitch email templates (adaptable for different beats/outlets)

• FAQ for media and internal use

• Spokesperson prep & interview coaching (1 hour)

• Mid-campaign materials refresh (new angles based on early feedback)

Three-Phase Media Outreach:

Phase 1 - Launch Push (Weeks 1-4):

• Segmented media list (40-50 priority contacts across trade, tech, business, vertical-specific outlets)

• Initial outreach to all 40-50 contacts

• Intensive follow-up for tier 1 targets (15-20 top priority reporters)

• Interview scheduling and briefing prep for secured placements

• Daily monitoring for rapid response opportunities

Phase 2 - Sustained Outreach (Weeks 5-8):

• New angle development based on Phase 1 feedback

• Secondary outlet targeting (additional 20-30 contacts if initial list exhausted)

• Relationship deepening with engaged reporters

• Contributed content and byline pitching

• Podcast and speaking opportunity outreach

Phase 3 - Momentum Building (Weeks 9-12):

• Long-lead outlet pitching (3-6 month editorial calendars)

• Thought leadership positioning for next quarter

• Relationship nurturing for future announcements

• Coverage amplification and social proof building

• Strategic planning for post-campaign visibility

Amplification + Internal Coordination:

• Social media toolkit (10-15 suggested posts with messaging angles)

• Internal announcement template (employee comms, blog post draft)

• Partner/investor announcement list

• Byline or contributed article development (1 piece pitched)

• Coverage amplification strategy (how to leverage placements)

Coverage Tracking + Reporting:

• Real-time coverage monitoring throughout 12-week campaign

• Bi-weekly status updates during active campaign (6 total)

• Comprehensive end-of-campaign report:

  • Coverage secured (links, reach estimates, sentiment analysis)

  • Media relationships built and their health status

  • Engagement metrics (open rates, response rates, interview requests)

  • Competitive coverage analysis (what worked for similar announcements)

  • Strategic recommendations for continued visibility

Support:

• 12-week active campaign window with three distinct phases

• Weekly 30-minute strategy calls (12 total) to review progress and adjust approach

• 2 rounds of revisions on all press materials

• Unlimited async support via email/Slack throughout campaign for rapid response

• Priority access during breaking news or reactive opportunities

Timeline:

• Weeks 1-2: Strategy session, press materials finalization, media list building

• Weeks 3-4: Phase 1 launch push (40-50 initial contacts)

• Weeks 5-8: Phase 2 sustained outreach (new angles, secondary targets)

• Weeks 9-10: Phase 3 momentum building (long-lead, thought leadership)

• Weeks 11-12: Relationship nurturing, reporting, transition planning

Total delivery: 12 weeks from kickoff to campaign completion + transition roadmap

What to Expect:

Premium's 3-month timeline significantly increases your odds of meaningful coverage because:

• Time to build relationships: Reporters need multiple touches before they bite

• Multiple news cycles: We can pitch different angles as the story evolves

• Strategic pivots: Early feedback informs Phase 2 and 3 approaches

• Relationship maturity: By Week 12, we've built real rapport with key reporters

In a 12-week campaign with 40-50 primary contacts (plus secondary outreach), you might see:

• 5-10 meaningful placements (mix of tier 1, tier 2, trade, podcasts)

• 15-20 strong media relationships built for future outreach

• Clear category positioning in target outlets

• Foundation for sustained visibility beyond the campaign

What Premium is NOT:

• A guarantee of specific placements (no ethical PR firm can promise this)

• A replacement for ongoing PR (3 months builds foundation, but sustained visibility requires continued effort)

• Sufficient for brands needing year-round thought leadership presence

After purchase: You'll receive a questionnaire to share your news, timing, competitive landscape, existing media relationships, and any embargo considerations. We'll schedule a 1-hour strategy session to finalize Phase 1 approach and discuss how to maintain momentum after the 12-week campaign.

What Happens After 12 Weeks?

Most Premium clients continue with MOMENTUM to maintain the relationships we've built and sustain visibility. After 3 months of intensive campaign work, you'll have:

• Real relationships with 15-20 key reporters who know your story

• Momentum that shouldn't die after Week 12

• A foundation for thought leadership and category ownership

Momentum picks up where Premium leaves off — nurturing relationships, ongoing pitching, thought leadership development, and reactive opportunities — without the $15k investment required to build from scratch.

Think of it this way:

• Premium (3 months): Build the foundation, secure initial coverage, establish relationships

• Momentum (ongoing): Maintain visibility, deepen relationships, own your category over time

Ask about Momentum pricing and structure during your Premium campaign so we can plan a seamless transition.