welcome to
BIG SMILE CO.
We are a marketing communications practice that develops multi-sensory PR campaigns built to grab attention, push boundaries and cultivate loyal communities.
We work at the intersection of entertainment, technology and philanthropy to develop emotional bonds between future-forward products and ideas and their audiences.
Our goal is to define your brand’s story and get people excited about what you have to offer.
SERVICES
Our approach is to create content designed to engage, educate, and inspire your audience. In addition to traditional PR services, we have utilized virtual-reality, augmented-reality, disruptive streaming, and strategic social media campaigns. We help our clients become thought leaders in their fields, and advise them on how to maximize their social impact.
Positioning, Planning + Strategy
Corporate + Consumer Media Relations
Product Demos and Activations
Social Media Editorial Counsel
Strategic Influencer Engagement
Leadership Events + Conferences
CORE TEAM
Maria Consuelo Gonima
Founder
Maria’s mission is to produce and promote the most mind-blowing experiences in the world. Previous collabs include Hulu, Fullscreen, Survios, Lionsgate, Paramount, FOX, Broadway Video, Cristiano Ronaldo, Real Madrid, Hope Solo, Scion of Toyota Motor Sales, Comcast, Audible, mun2, the Annenberg Foundation, Conscious Youth Media Crew and beyond. Living the multi-hyphenate dream, she is a longtime DJ, curator and creator. She has enjoyed speaking at institutions such as Harvard Business School, ArtCenter and UCLA. maria@bigsmile.co
Liliana Zapata
Account Manager
A Colombiana from New York City, Liliana is the company’s account manager. She’s devoted to giving diverse voices and businesses the visibility they deserve. Liliana started her career producing editorial spreads for publications, including Rolling Stone, Time, Vanity Fair, W and GQ. She’s produced experiential campaigns for Google, New Belgium, Conde Nast, Spotify, and Lincoln Motors. Prior to joining the Big Smile Team, she was at WarnerMedia where she played an instrumental role managing corporate communications, working alongside executive leadership, planning for company projects and milestones. When Liliana is not working, you can find her leading yoga classes, meditating, creating her own recipes, or perfecting her cultural Colombian recipes at home! liliana@bigsmile.co
Carolyn Zweifel
Marketing/PR Consultant
Carolyn Zweifel has worked in creative communications and media relations for the past 15 years. She spent a decade at top public relations agency ID PR, where she served as a manager in their Brand Strategies department and helmed their Special Events team in Los Angeles. In 2016, she began consulting for various brands and PR agencies, with projects that touch entertainment, tech, culture, philantrhopy and beyond. Carolyn has worked closely with brands including Netflix, Facebook, The Capital Grille, Coca-Cola, Lacoste, Restoration Hardware, Stand Up To Cancer, UNICEF, Variety/Penske Media Corporation and many others. She recieved her B.A. in Psychology from the University of California, Los Angeles. She is obsessed with her dog Edgar Allan Pooch, eats dessert every day, and, post-COVID, is most looking forward to attending concerts again at Hollywood Bowl.
Karla Solarte
Creative Content Producer
Karla creates bold, fun content for Big Smile Co’s creative projects. Her hustle has been featured on The Huffington Post, Daily Dot, BuzzFeed, MTV, Latina Magazine, KROQ’s Kevin and Bean, Whohaha and more. She has produced content for Univision’s bilingual digital division The Flama, CollegeHumor Dos, Center Theater Group, Ripple Entertainment’s Snarled and Hissy Fit, Tripas, ABC Studios, and she recently produced the show FIXED hosted by Jimmy Carr for Netflix. karla@bigsmile.co
Collaborators
- Branding and Identity Design – GRACE DUONG
- Styling – MONICA CARGYLE
- Costuming – AMI GOODHEART
- Photography – MICHAEL LEWIS
- Event and Production Experiences – THIS IS LESTER
- Brand UX/UI – NICK ARCIERO
- Content Production – SARA MOHAZZEBI
- Content Editing & Effect – JAAN SHENBERGER
- Swag – RICHARD PENNY