BIG SMILE CO.
We are a marketing communications practice that develops multi-sensory PR campaigns built to grab attention, push boundaries and cultivate loyal communities.
We work at the intersection of entertainment, technology and philanthropy to develop emotional bonds between future-forward products and ideas and their audiences.
Our goal is to define your brand’s story and get people excited about what you have to offer.
Our approach is to create content designed to engage, educate, and inspire your audience. In addition to traditional PR services, we have utilized virtual-reality, augmented-reality, disruptive streaming, and strategic social media campaigns. We help our clients become thought leaders in their fields, and advise them on how to maximize their social impact.
Positioning, Planning + Strategy
Corporate + Consumer Media Relations
Product Demos and Activations
Social Media Editorial Counsel
Strategic Influencer Engagement
Leadership Events + Conferences
Maria Consuelo Gonima
Maria’s mission is to produce and promote the most mind-blowing experiences in the world. Previous collabs include Hulu, Fullscreen, Survios, Lionsgate, Paramount, FOX, Broadway Video, Cristiano Ronaldo, Real Madrid, Hope Solo, Scion of Toyota Motor Sales, Comcast, Audible, mun2, the Annenberg Foundation, Conscious Youth Media Crew and beyond. Living the multi-hyphenate dream, she is a longtime DJ, curator and creator. She has enjoyed speaking at institutions such as Harvard Business School, ArtCenter and UCLA. email@example.com
Director, Strategy & Social Impact
In addition to advising clients on effective messaging and finding ways to give back, Lacey Tauber serves as Big Smile’s main representative in New York City. She has over a decade of experience working with NYC advocacy organizations, politicians, and affordable housing developers on comms, policy, community organizing, and fundraising. Her work has brought together diverse stakeholders around complex issues and helped campaigns, orgs, and companies reach new audiences as they navigate NYC’s complex political landscape. firstname.lastname@example.org
Carolyn Zweifel has worked in creative communications and media relations for the past 15 years. She spent a decade at top public relations agency ID PR, where she served as a manager in their Brand Strategies department and helmed their Special Events team in Los Angeles. In 2016, she began consulting for various brands and PR agencies, with projects that touch entertainment, tech, culture, philantrhopy and beyond. Carolyn has worked closely with brands including Netflix, Facebook, The Capital Grille, Coca-Cola, Lacoste, Restoration Hardware, Stand Up To Cancer, UNICEF, Variety/Penske Media Corporation and many others. She recieved her B.A. in Psychology from the University of California, Los Angeles. She is obsessed with her dog Edgar Allan Pooch, eats dessert every day, and, post-COVID, is most looking forward to attending concerts again at Hollywood Bowl.
Creative Content Producer
Karla creates bold, fun content for Big Smile Co’s creative projects. Her hustle has been featured on The Huffington Post, Daily Dot, BuzzFeed, MTV, Latina Magazine, KROQ’s Kevin and Bean, Whohaha and more. She has produced content for Univision’s bilingual digital division The Flama, CollegeHumor Dos, Center Theater Group, Ripple Entertainment’s Snarled and Hissy Fit, Tripas, ABC Studios, and she recently produced the show FIXED hosted by Jimmy Carr for Netflix. email@example.com
Michael “Teo” Van Runkle
Messaging Strategist and Content Specialist
Teo is Big Smile Co’s resident wordsmith. A screenwriter and journalist, he believes that clear messaging doesn’t just accurately describe products and services but can also provide guidance and intention for brands and companies as they navigate the complexities of our evolving, interconnected world. Past work includes consulting with the founder and CEO of Learning Tree International, as well as Brinks Global Services, Artist Direct, and project development for Lifetime and Reel One Entertainment.
Alyssa is Big Smile’s do-it-all account coordinator. A journalism and PR pro, she provides support for multiple teams (including our own!) and manages client coverage, media timing and trends, conference submissions, speaking engagements and more. Alyssa spearheads getting your calendars synced, group emails threaded, conference calls coordinated, and she’s a master of all things Asana. Just don’t text while she’s at Comic-Con in full cosplay. firstname.lastname@example.org
Christian is Big Smile’s resident handyman making sure everything is running smoothly as the Project Manager. With a background in advertising, and experience in logistics, event planning and graphic design, he can wear many hats. When Christian is off the clock you can probably findhim at the beach, playing basketball or planning his next weekend trip.
Marketing and Partnership Manager
Vann assists with Big Smile’s marketing efforts and serves as our resident gaming expert. An ex-professional gamer with over 10 years of experience in the gaming and esports industry, he has developed games as a marketer and researcher, played games as both a fan and a pro, and executed massive tournament events for gamers around the world. email@example.com